For the last nine months I've sacrificed writing for building. Now I can share the best measurable path to purchase for BevAlc, with the receipts to back it.
Hi Paul, couple of tiny points. In your screenshot ishanti is listed as nearby but 1300 miles away. I’d update that screenshot. And when looking for proof it’s not clear what or who Juliana is and why they want my email. And fwiw as a consumer it’s still unclear what the experience is. This isn’t so much criticism as I hope it’s helpful feedback that’s relatively easy to fix and will hopefully smooth out a few points of friction for conversion. Congratulations on your launch.
Thanks for your feedback; it's not taken as criticism, but as areas where we can improve.
For the consumer, which customer journey are you referring to? The website Pour.now serves consumers and is still in Beta. However, the B2B journeys are not and make it easy and fast for brands to guide shoppers to a measurable purchase path that converts at 500% better than all of our competitors.
Great Paul. Congrats!! I will write to you in the next few days. I have a writing project with a friend and colleague going on, and I wanted to ask for your input. :-))
Nice to see what you’ve been shaping and building!
Hi Paul, couple of tiny points. In your screenshot ishanti is listed as nearby but 1300 miles away. I’d update that screenshot. And when looking for proof it’s not clear what or who Juliana is and why they want my email. And fwiw as a consumer it’s still unclear what the experience is. This isn’t so much criticism as I hope it’s helpful feedback that’s relatively easy to fix and will hopefully smooth out a few points of friction for conversion. Congratulations on your launch.
Thanks for your feedback; it's not taken as criticism, but as areas where we can improve.
For the consumer, which customer journey are you referring to? The website Pour.now serves consumers and is still in Beta. However, the B2B journeys are not and make it easy and fast for brands to guide shoppers to a measurable purchase path that converts at 500% better than all of our competitors.
Perhaps our B2B site - https://launch.pour.now/ or the receipts I referenced in the article might help clarify - https://launch.pour.now/compare/unveiling2026.
LMK if that is helpful.
Great work Paul. Looking forward to catching up and talking about this more soon.
Calling you today my friend.
Congratulations Paul! I wish you every success with this project that is clearly needed.
Thank you Brona, we've really built something special for shoppers, brands and retailers.
Great Paul. Congrats!! I will write to you in the next few days. I have a writing project with a friend and colleague going on, and I wanted to ask for your input. :-))
I always love connecting with you and look forward to our chat.
Congrats Paul, sounds like you’re making waves for all of us in this industry.
All the best, Paul!!
Thank you and miss you my friend.
Great work Paul!
Thank you! I’m working hard to make a difference for all wine and spirits companies.