Nice summation. Your quote, "Wine is not singular." is true for the category, but perhaps that is where a wine brand needs to play to stand apart in the sea of sameness. I just wrote about "Singular" a week back - triggered by a Pharrell Williams observation of a new artist and her sound.
I 100% agree with you. I am actually highlighting the challenges and barriers as a roadmap for entrepreneurs looking to transform the industry vs. something they have to spend valuable resources (time and money) learning.
Nice summation. Your quote, "Wine is not singular." is true for the category, but perhaps that is where a wine brand needs to play to stand apart in the sea of sameness. I just wrote about "Singular" a week back - triggered by a Pharrell Williams observation of a new artist and her sound.
https://www.linkedin.com/pulse/singular-tobin-toby-trevarthen-163we/?trackingId=7SYb%2FMsgRkimwBdydHS5FQ%3D%3D
I really enjoyed your article and agree with you wholeheartedly.
Jim,
I 100% agree with you. I am actually highlighting the challenges and barriers as a roadmap for entrepreneurs looking to transform the industry vs. something they have to spend valuable resources (time and money) learning.