2 Comments

This is a great point:

"The fragmented nature of the wine industry, characterized by a predominance of small producers, presents a significant challenge. These producers often lack the necessary resources—be it time, money, or human capital—to fully exploit the potential of digital technologies. This disparity hampers the industry’s overall ability to adapt and thrive in the digital age."

But it makes me wonder, do other industries that are highly fragmented also have difficulties adopting new technologies? The other thing that might be a factor is the physical characteristics of wine. It's heavy. Then there's the regulations. But still, I'm wondering about other fragmented industries.

Expand full comment