Recommended by Paul Mabray
Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
Joe's expertise brilliantly marries the worlds of wine, consumer insights, and marketing. His Substack stands out for this knowledge, especially his magnificent writing, which weaves together history and psychology with a rich layer of humor and wit, making each post fun and engaging.